ATYPICAL
©
Not your typical design agency.
©
Since — 2020
©
Since — 2020
©
Since — 2020
You?
5.0
/ 5
100+ Happy clients
You?
5.0
/ 5
100+ Happy clients
Not your typical design agency. We turn outdated businesses into modern brands with built-in AI systems designed to help them look stronger, run smarter, and win more clients.
You?
5.0
/ 5
100+ Happy clients
Not your typical design agency. We turn outdated businesses into modern brands with built-in AI systems designed to help them look stronger, run smarter, and win more clients.
[Our Approach]
The standard has changed. Stronger branding. Smarter systems. More thoughtful experiences. We help businesses modernize how they show up online, in person, and everywhere in between.
With over 12 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.
Alex Carcano
Founder & Creative Director
With over 12 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.
Alex Carcano
Founder & Creative Director
After years in the industry, I became obsessed with the space between reputation and perception. Businesses were building incredible things behind the scenes while the brand was quietly underselling all of it. That gap is exactly why Atypical exists.
After years in the industry, I became obsessed with the space between reputation and perception. Businesses were building incredible things behind the scenes while the brand was quietly underselling all of it. That gap is exactly why Atypical exists.
We work with businesses in professional services where trust, credibility, and perception directly impact growth.
Our team combines human creativity with intelligent AI to help businesses modernize how they present themselves and operate day to day.
We don’t follow the future of branding. We build it.
[01]
Projects
Case studies.
© 2020 - 2026
[02]
Why choose us
We build brands that move businesses forward.
Great design and systems accelerate everything. It shortens sales cycles, increases conversions, and builds trust before you say a word. We're not just making things pretty we're creating competitive advantages that compound over time.
2018
2022
2024
2026
+
Years shaping brands across industries.
x
Faster than other agencies.
+
Brands, websites, and creative projects launched.
ATYPICAL
©
5 / 5
°
Ongoing brand support for businesses that need a creative team without hiring in-house.
Fast to launch.
Easy to scale.
Speed without sacrifice
We move quickly without dragging projects through months of unnecessary revisions, meetings, and delays.
Flexible support
Choose monthly retainers for ongoing work or project-based engagements for specific needs. Scale up or down as your business evolves.
[03]
Services
Services.
More than just creative deliverables, every service is designed to help businesses feel more current, connected, and aligned from the inside out.
[01]
Brand Identity
The visuals, messaging, and overall look that shape how people recognize and trust your business. From strategy to execution, we build identities that resonate and scale.
Categories
[01]
Brand Identity
The visuals, messaging, and overall look that shape how people recognize and trust your business. From strategy to execution, we build identities that resonate and scale.
Categories
[02]
Digital Design
Websites and digital experiences that convert. We design with purpose, creating user journeys that turn visitors into clients.
Categories
[02]
Digital Design
Websites and digital experiences that convert. We design with purpose, creating user journeys that turn visitors into clients.
Categories
[03]
AI Systems
AI tools, automations, and full operational infrastructure designed to help businesses save time, stay organized, and run more efficiently day to day.
Categories
[03]
AI Systems
AI tools, automations, and full operational infrastructure designed to help businesses save time, stay organized, and run more efficiently day to day.
Categories
[04]
Touchpoints
The materials, interactions, and customer-facing details that shape how people experience your business online and in person.
Categories
[04]
Touchpoints
The materials, interactions, and customer-facing details that shape how people experience your business online and in person.
Categories
[05]
Presence
How your business appears publicly across search, maps, reviews, websites, and other places customers discover you.
Categories
[05]
Presence
How your business appears publicly across search, maps, reviews, websites, and other places customers discover you.
Categories
[04]
Process
A proven process that delivers results, not surprises.
Great work starts with a clear process. Every step is designed to keep communication simple, decisions intentional, and projects moving forward.
48 Hours
To kick off after signing. No lengthy onboarding, just straight to work.
Timelines
Projects move in phases with timelines built around the pace and needs of each business.
01
Listen & Learn
Every engagement starts with understanding. We dive deep into your business, your challenges, and where you want to go. No assumptions, just questions that matter.
02
Strategy First
Before any pixels are pushed, we align on direction. Whether it's a brand identity or product redesign, we make sure we're solving the right problem.
03
Design in Sprints
We work in focused cycles with regular check-ins. You'll see progress weekly, not monthly. No big reveals, no surprises—just steady momentum.
04
Refine Until Right
Your feedback shapes the work. We iterate based on what's working and what isn't, refining until everyone's genuinely excited about the results.
05
Launch & Learn
We stick around for implementation and measure what matters. Every project teaches us something that makes the next one better.
01
Listen & Learn
Every engagement starts with understanding. We dive deep into your business, your challenges, and where you want to go. No assumptions, just questions that matter.
02
Strategy First
Before any pixels are pushed, we align on direction. Whether it's a brand identity or product redesign, we make sure we're solving the right problem.
03
Design in Sprints
We work in focused cycles with regular check-ins. You'll see progress weekly, not monthly. No big reveals, no surprises—just steady momentum.
04
Refine Until Right
Your feedback shapes the work. We iterate based on what's working and what isn't, refining until everyone's genuinely excited about the results.
05
Launch & Learn
We stick around for implementation and measure what matters. Every project teaches us something that makes the next one better.
[05]
Pricing
Built to scale.
Different stages. Same goal: helping businesses operate and present themselves at a higher level.
Build
For businesses building a brand from the ground up.
Starts at
$
Cole
Brand Manager
Discuss your vision, goals, timeline, and what it will take to bring your business to life.
3 slots open
July'26
Build
For businesses building a brand from the ground up.
Starts at
$
Cole
Brand Manager
Discuss your vision, goals, timeline, and what it will take to bring your business to life.
3 slots open
July'26
Modernize
For established businesses ready for a stronger brand presence.
Starts at
$
Kassidy
Brand Manager
Review your current brand, identify opportunities, and discuss what comes next.
2 slots open
July'26
Modernize
For established businesses ready for a stronger brand presence.
Starts at
$
Kassidy
Brand Manager
Review your current brand, identify opportunities, and discuss what comes next.
2 slots open
July'26
AI Systems
Popular
AI-powered systems that help businesses operate more efficiently.
Starter
Premium
$
One-time fee
What's included.
Operational workflow review
AI website assistant
Lead capture automation
Scheduling systems
CRM integration
Team setup and training
AI Systems
Popular
AI-powered systems that help businesses operate more efficiently.
Starter
Premium
$
One-time fee
What's included.
Operational workflow review
AI website assistant
Lead capture automation
Scheduling systems
CRM integration
Team setup and training
AI Systems
Popular
AI-powered systems that help businesses operate more efficiently.
Starter
Premium
$
One-time fee
What's included.
Operational workflow review
AI website assistant
Lead capture automation
Scheduling systems
CRM integration
Team setup and training
[06]
Testimonials
Trusted by the most innovative teams.
Results speak louder than promises.
Marco Alveraz
Principal Architect
INTERARX
Renata Moreau
Creative Director
Clandestine
Naomi Chen
Co-founder
Flora & Fauna
The process went far beyond a visual identity. Every detail was considered, creating a brand experience that feels cohesive, distinctive, and true to our philosophy as a design build firm.
They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.
We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.
$12M
Investment funding secured
4.8x
Social media engagement boost
94%
Customer retention rate
Marco Alveraz
Principal Architect
INTERARX
Renata Moreau
Creative Director
Clandestine
Naomi Chen
Co-founder
Flora & Fauna
The process went far beyond a visual identity. Every detail was considered, creating a brand experience that feels cohesive, distinctive, and true to our philosophy as a design build firm.
They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.
We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.
$12M
Investment funding secured
4.8x
Social media engagement boost
94%
Customer retention rate
[07]
Answers
FAQ.
Everything else you're wondering.
Have a question?
We'll help you understand what makes sense for your business, even if you're still figuring it out.
Sarah Park
Brand Manager
We help businesses modernize how they're seen and how they operate. That might mean a new brand, a website, AI implementation, or rebuilding the systems behind the scenes. Every project is different because every business is.
Yes. You do not need to come in with everything figured out. We help identify what your brand, website, and systems need based on your business goals.
We work with Framer, Webflow, and WordPress. We recommend the best platform based on your business and website goals.
They are tools and workflows that help your business operate smarter, such as automations, AI chatbots, CRMs, forms, scheduling, onboarding, and internal systems.
Pricing is based on the scope of work, timeline, platform, strategy, design needs, and any systems being built.
Yes. Once the project is complete and paid in full, you’ll receive access to your final brand assets, website, and approved deliverables.
Yes. Domains, hosting, website platforms, plugins, software, or third-party tools may have outside costs. We discuss these before implementing anything.
Yes. We offer Brand Management for existing clients who need ongoing creative, website, marketing, or system support.
[07]
Answers
FAQ.
Everything else you're wondering.
Have a question?
We'll help you understand what makes sense for your business, even if you're still figuring it out.
Sarah Park
Brand Manager
We help businesses modernize how they're seen and how they operate. That might mean a new brand, a website, AI implementation, or rebuilding the systems behind the scenes. Every project is different because every business is.
Yes. You do not need to come in with everything figured out. We help identify what your brand, website, and systems need based on your business goals.
We work with Framer, Webflow, and WordPress. We recommend the best platform based on your business and website goals.
They are tools and workflows that help your business operate smarter, such as automations, AI chatbots, CRMs, forms, scheduling, onboarding, and internal systems.
Pricing is based on the scope of work, timeline, platform, strategy, design needs, and any systems being built.
Yes. Once the project is complete and paid in full, you’ll receive access to your final brand assets, website, and approved deliverables.
Yes. Domains, hosting, website platforms, plugins, software, or third-party tools may have outside costs. We discuss these before implementing anything.
Yes. We offer Brand Management for existing clients who need ongoing creative, website, marketing, or system support.
[07]
Answers
FAQ.
Everything else you're wondering.
Have a question?
We'll help you understand what makes sense for your business, even if you're still figuring it out.
Sarah Park
Brand Manager
We help businesses modernize how they're seen and how they operate. That might mean a new brand, a website, AI implementation, or rebuilding the systems behind the scenes. Every project is different because every business is.
Yes. You do not need to come in with everything figured out. We help identify what your brand, website, and systems need based on your business goals.
We work with Framer, Webflow, and WordPress. We recommend the best platform based on your business and website goals.
They are tools and workflows that help your business operate smarter, such as automations, AI chatbots, CRMs, forms, scheduling, onboarding, and internal systems.
Pricing is based on the scope of work, timeline, platform, strategy, design needs, and any systems being built.
Yes. Once the project is complete and paid in full, you’ll receive access to your final brand assets, website, and approved deliverables.
Yes. Domains, hosting, website platforms, plugins, software, or third-party tools may have outside costs. We discuss these before implementing anything.
Yes. We offer Brand Management for existing clients who need ongoing creative, website, marketing, or system support.